How to Film a Great Profile Video
31 January 2020
One stand-out feature of Bolstr is that every teacher has a profile video explaining a bit about them. Finding the right teacher for your studio can be difficult, and a resume filled with qualifications and short text description simply doesn’t cut it.
Here’s a good template to follow for recording your video:
1. A quick introduction: who you are, and what you teach. Short and sweet.
“Hi, I’m Karen, I’m a yoga teacher. I teach mostly Vinyasa and Hatha yoga, with the occasional Yin class too.”
“Hi, I’m Mel. I teach pilates and yoga, including prenatal and baby yoga.”
2. Why you became a teacher.
“I became a teacher because yoga really helped me back when I was working a stressful 9-5 job. It was the highlight of my day, and I want to share that with others.”
“I really love teaching yoga. I’ve been doing it for almost a decade now, and I’m still learning from my students and improving my teaching style.”
3. What you include in your classes. What makes your classes yours?
“My classes involve a lot of freestyle movement, with a focus on the right alignment for the student, not the pose.”
“I love to start my classes with some breath-work before getting into the actual movement. And I always make sure to include some core work somewhere in the class.”
Feel free to include some shots of your poses here. Remember: the goal is not to demonstrate how good you are as a practitioner, but to represent the kind of things you teach in your classes. Don’t show off your headstand if you don’t include that in your classes.
4. The feeling you want your students to leave the class with.
“I know I’ve done a good class if a student leaves feeling calm and re-centred. Often you can see it on their faces—they’re just softer and more relaxed at the end of the class!”
“My goal in every class is to give my students a great workout. They might only come once or twice a week, so I want them to leave the class feeling they’ve given it their all.”
5. A wrap-up statement, with a call-to-action. Invite the viewer to connect with you.
“I’m looking really forward to sharing the growth and healing of yoga with you.”
“I can’t wait to bring some dynamic free-flowing movement to your studio!”
Include these 5 things in your video, with a visual demonstration of the things you include in your class, and you’ll have a great profile video.
Remember: there is no right or wrong answer! Different studios are looking for different styles. Your goal is to convey your personal style, so that the studio looking for that style sees you and goes “Yes! That’s who I want!”
A few final notes:
Make sure your final video is under 1 minute long.
Don’t worry too much about the quality of the video. The most important thing is to convey your personality and vibe.
Have fun with it! Be playful and don’t take yourself too seriously.
If you need help recording your profile video, simply book a time here, and we can do it together!